Ever notice when a consumable item changes its packaging, there’s always some text on it that says something along the lines of, “Brand New Look! Same Great Taste!”? They’re blatantly telling you that they haven’t done shit with the actual product; they just changed the wrapper. Stupid, right? Except it...

  • August 21, 2018

There was a time when membership in Generation X meant you were young, wild, and carefree. Commercials for brands like Mountain Dew or Coors Light featured Gen Xers–replete with dreadlocks, piercings, and tattoos–snowboarding, bungee jumping, or skydiving while loud grunge music played. The obvious subliminal message was, If you drink...

  • July 28, 2018

Evgeniya has been playing classical music (the orchestral kind, not Lynyrd Skynyrd) for our unborn daughter every night for a couple of weeks. It’s supposed to help with her brain development. She’s simply finding it on YouTube and playing it through her noise canceling headphones, which she spreads over her...

  • June 4, 2017
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